PRACTICE Speak and write in terms as wide a range of people will understand as is practicable.
Research and its outputs have less impact and a narrower audience, and are more easily dismissed, if written or presented in unnecessarily technical or intellectual language.
Research that aims at transformation should be comprehensible to its intended audiences, which should be as wide as possible. In certain cases and contexts, there is value in academic or scientific languages, and there are not always alternatives. However, in many other cases, the research can be made more accessible by using clear language.
Collaboration in research helps with this, as different people and members of intended audiences can offer advice on the language and framing used.